Industry & design practice / Chorong Park
PepsiCo
Connecting physical and digital experiences
Digitizing physical products to drive increased consumer engagement.
My role as a Lead Project Owner was to lead and organized a team of 7 designers. I participated in conducting design sprints, qualitative research, testing, and iterating solutions to PepsiCo customers’ needs.
The goal of this project is to explore how digitizing physical products and spaces can drive increased consumer engagement and sales.